| | WHAT IS STOPPING WOMEN Entrepreneurs?
Breaking women Stereotypes; image makeover,
Political Representation; are we lagging behind? | Find out more on April 10, 2018,
KING ABDULLAH ECONOMIC CITY, KSA | | | KEYNOTE SPEAKER |  | | LIRI ANDERSSON | | FOUNDER, THIS FLUID WORLD | | | VALUE CREATION IN THE 21ST CENTURY | | Digital innovation has led to fundamental changes in how consumers behave, business is conducted and organisations are managed – disrupting the very concept of value creation. In her keynote, Liri Andersson addresses how value is created in the 21st century by analysing the impact of emerging technologies on the business environment, how companies compete, sources of innovation and the role of the public in value creation, in addition to ideal leadership for success in the 21st century. Concepts covered are illustrated through powerful and relevant examples from across the regions, industries, brands and functions. | | | | other sessions | | | REINVENTING THE WORKPLACE AND THE POWER OF PARITY | | Increasing diversity at the workplace has ushered in significant benefits in terms of economic gains, corporate performance, and enhancing social ecosystem. Tarek Elmasry, MD for McKinsey Middle East, will discuss the potential impact of gender parity in the workplace globally as well as regionally. He will discuss the so far progress being made, the barriers to change, and what the future workplace would look like. | | | ARAB WOMEN'S IMAGE | | With several issues to solve while addressing gender inequality, the Arab women's image abroad is disastrous and reflects sometimes a situation far from reality. With stereotypes and shortcomings, Western media along with Asian media seldom report on women ministers or women heading financial institutions in the region. We will have an open discussion on the existing stereotypes and on how to fix them. | | | THE ECONOMIC REVOLUTION | | The inclusion of women in the workforce in Arab countries could boost the GDP of the region to reach an unprecedented level, reduce unemployment and kick-start the economy of the region to head towards a new direction. We will have open conversations on the benefits of this inclusion. | | | | | |  |  | | |
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