Wednesday, April 18, 2018

First look: Arab Luxury World 2018 Agenda

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THE NEW CONSUMER, CONSUMPTION AND CHANGE
MAY 8 & 9, 2018
Dubai
conference sessions
NEW CONSUMERS
New consumption habits are emerging. The change in the consumer's approach to luxury is affecting retail and luxury. What are the global trends that are shaping this transformation? How is the Middle East impacted by those new trends? Will the luxury's definition include new products?
TECHNOLOGY AND LUXURY
From Artificial Intelligence to IOT and the fulfillment of the clients' expectations ahead of their demands, the next ten years promise a leap in the brands' technology use, as retailers build a stronger connection with the consumer. What are the major milestones of this transformation and how to benefit from them?
THE RISE OF ARAB WOMEN
The women revolution that happened in 2017 in Saudi Arabia has had a profound impact on the region. With more inclusion in the workforce and more independence, women are now taking control of their life. The fundamental change will have a huge impact on the fashion and luxury world, with women in need projecting their own identity through a successful image makeover. How is the new Arab woman defined and what is she looking for?
THE STORE KILLER
The Amazon acquisition of Souq.com and the launch of various local e-commerce sites in the Middle East's retail landscape are entering a period of uncertainty and instability. Discounts, consumer acquisition and retention are the new game rules.
THE RISE OF THE OMNICHANNEL
Creating a cross-channel business model to improve the customer's journey and increase sales has been the main challenge that brands, distributors and retailers have faced. What is the status of this multi-channel experience? Are there benefits from the existing experiences in the region?
ARAB MILLENNIALS
With more than 50% of the population below 30 years, the Middle East's growth potential in the industry is staggering. What are the new consumers looking for? What are the brands to which those consumers feel strongly connected? How is it possible to seduce those consumers?
All SESSIONS
 
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