| | Digital Disruption and
Emotional Engagement | | Find out more at the arab luxury world conference on May 22 & 23, 2017, WESTIN DUBAI MINA SEYAHI, DUBAI | | | KEYNOTE SPEAKERS |  | | JEAN-CLAUDE BIVER | | President of the Watches Division, LVMH GROUP | | | Digital disruption in the art of Swiss watchmaking | | When the man who is credited as having "single-handedly saved the Swiss watchmaking industry" speaks about how the digital disruption is affecting the sector, people from the watchmaking, luxury and fashion industries from the region as well as the world listen. |  |  | | HANS-KRISTIAN HOEJSGAARD | | CEO & Member of the Board, Oettinger Davidoff AG | | | The Davidoff journey: "Time beautifully filled" | | At the intriguing and controversial intersection of the luxury market and the tobacco market stand premium, hand-rolled cigars. Davidoff has leveraged this space to vastly outgrow the market, by taking the cigar aficionado on a journey from brand to experience and by attracting new and younger consumers through the Davidoff Cigars platform, "Time Beautifully Filled". Since 2011, Davidoff has gone through an ambitious phase of brand renewal, growth, global retail expansion, farmland acquisitions and new factory constructions, as well as a new direction, including the global partnership with Art Basel and launching the Davidoff Art Initiative in 2012. | | |  | | CHABI NOURI | | CEO, Piaget | | | Global vs local emotional engagement by Piaget | | At Piaget, we recognize the power offered by the partnership with influencers. Global ambassadors increase brand awareness and desirability, and local activations help to connect and create emotional engagement with the consumers. The digital activation of the Possession jewellery collection is an example of one such success story. | | |  | | CARLO RATTI | | Director, MIT SENSEABLE CITY LAB | | | Senseable cities | | The increasing deployment of sensors and hand-held electronics in recent years is allowing a new approach to the study of the built environment. The way we describe and understand cities is being radically transformed – alongside the tools we use to design them and impact on their physical structure. The contribution from Prof. Carlo Ratti will address these issues from a critical point of view through projects by the Senseable City Laboratory, a research initiative at the Massachusetts Institute of Technology, and the design office Carlo Ratti Associati. | | | |  | | |
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