Arab millennials are infusing a new life to the luxury sector. The 108-million millennials in the Middle East are changing the definition of luxury and are taking it beyond logo-and-price-tag concept. Their discerning preferences are impacting everything from sales to brand image. Now it is what the brand stands for than how expensive it is, that is taking the center stage.
Owing to this change, regional luxury retailers are shifting their focus to the booming class of millennials. Retailers and mall operators are bringing more exclusivity to the brands to win their hearts while emphasizing more on technologies that are transforming the region and enhancing the customer experience. In fact it's a right bet as with more than 50 percent of the population below 30 years, the Middle East's growth potential in massive. |
| other Sessions on |
The store killer
Rise of Arab Women
Technology and Luxury
The experience
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May 8 & 9, 2018
JW MARRIOTT MARQUIS DUBAI |
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Email: info@arabluxuryworld.com
Call: +971 4 369 7573
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a r a b l u x u r y w o r l d . c o m
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