Thursday, May 3, 2018

Powerful speakers, unique research and presentations

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This year, arab luxury world brings unique research, presentations and powerful speakers.
REGIONAL OUTLOOK
The regional economic and retail outlook has profoundly changed over the last two years. Following years of decline and hardship, the economic situation and retail landscape have stabilized. Driven by renewed sales to Chinese and Russian in the UAE and better prospects in Saudi Arabia, the market is renewing while growing. What will the next year look like? How did the last 12 months fare in the industry?
LUXURY SUPERBRANDS IN THE MIDDLE EAST
Discover the luxury superbrands in the Arab world. The survey looks at variables, such as popularity, innovation, growth, volume, marketing campaigns and digital friendliness.
THE STRENGTH OF WEAK SIGNALS
Hidden in the noise of big data are weak signals. Often unnoticed, companies and marketers tend to ignore those signals, while trying to make sense of big data. While being the scout of the coming change, wrong validation of weak signals can take the company in the wrong direction. How do you capture those weak signals in the region and across the globe? How to overcome internal biases in ignoring certain types of weak signals?
LUXIFER LUXURY FEVER: THE TEN COMMANDMENTS OF LUXURY.
What if all the talks about Luxury weremissing the point of what makes it so unique, desirable and fascinating? What if, in spite of all the attempts to format and rationalise it, luxury was inherently mad, beyond measure and beyond reason? What if, in order to avoid the current trend for homogenisation of the luxury experience, Luxury needed to go back to its deeper, darker, bolder essence and origins? Drawing from examples from the fashion and luxury world, but also from pop culture, history and literature, Nicolas Chemla, author of "Luxifer, why are we possessed by Luxury" distills these hypothesis in 10 commandments for luxury to remain sublime… the ultimate dream.
THE CHANGING MILLIONAIRE
The ultra-high net worth individuals have changed their consumption patterns. What are the new consuming patterns of HNWI shaping? What are the methods that brands and retailers need to incorporate in their offering?
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