 | | DIGITAL DISRUPTION AND EMOTIONAL ENGAGEMENT | May 22 & 23, 2017
Dubai, Westin Dubai Mina Seyahi | | | The advent of the Fourth Industrial Revolution and the end of the era of overabundance are transforming the luxury industry in the Middle East. As innovation, adaptability and sustainability become the new norms, the industry's stakeholders are faced with the necessity of adapting to single-digit growth in brick-and-mortar sales. Meanwhile, the digital disruption has arrived and online platforms are vying to get the lion's share of the market and enjoying double-digit growth. Changing economic realities have put new opportunities on the table, but in the region today, how do brands create an emotional engagement with their Arab customers? Can the luxury business adapt to an environment of digital disruption? What does the future of retail look like in this new environment? | | conference sessions | | NEW MODELS IN THE DIGITAL ECONOMY | | Digital will not replace brick-and-mortar retail in the luxury business. However, digital is an integral part of doing business and is vital for connecting with consumers. Which areas should luxury brands invest in? In a region such as MENA, where the consumer base is extremely diversified, what should be the digital strategy of companies providing premium goods and services? How are new payment methods and new financial technologies helping consumers? Where does the region stand in the ease of performing international capital transactions? | | PASSIONS AND EMOTIONS | | HNWIs take buying decisions not only because they have money, but also to pursue a passion or because of the brand's image and associated aspiration. In a digitalized world, can brands express the same emotion? Can a physical brand reach out and convert in the virtual world? How to deal with HNWIs? Can passion and emotion mix in a digital virtual world that commoditizes everything? Are digital disruption and emotional engagement opposite forces or can they be combined? | | FUTURE OF RETAIL | | How will the Fourth Industrial Revolution disrupt traditional retail? What are the changes retailers and brands need to adapt to? What are consumers looking for in an era where any product can be purchased on their phone and delivered to their doorstep? | | BUILDING BRAND EXPERIENCE | | Most of the luxury buyers are well aware of the brands and products they want to buy, and the onus is on the brands and retailers to create unique experiences for customers. Both physical and digital experiences are important and there must be a strong connection between platforms that are true to the DNA of brands. From watches to accessories, this idea of building experience is strongly embraced by ultra-premium products, such as automobiles. In the UAE, Rolls-Royce, Lamborghini, Bentley and Audi have created unique retail spaces to enhance the consumer experience. What kind of investments are required and in which markets? Who is making the investment – the brands or their regional partners? What are the incentives? Is this sustainable? | | DARK SIDE OF LUXURY | | Over the past decade, luxury has taken hold of the global economy, penetrating the most entrenched markets. Controlling masses' aspirations and influencing the codes of beauty, luxury has become the ultimate aspiration for millions. Talisman brands and products are opening a new world for the consumer. However, behind this incredible rise are some common languages, images and codes hidden in the shadows, that often seem darker or embedded in a disruptive approach. From anthropology to society and consumption, renowned author Nicolas Chemla unveils the darker side of luxury. | | | | info@arabluxuryworld.com | TEL: +971 4 369 7573 | | www.arabluxuryworld.com | | | | Sponsors |  | |  |  | |
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